Thoughts from Charlie

The Not-So Discontinued Series: PB Cereal

It’s time…to release the recipe!

A few months ago, we had to make some hard choices. August 8th was bearing down on us, we moved our liquids to 60mL bottles with a new label design, and we were in the middle of launching a new line - Ten Buck Juice. Unfortunately, we weren’t able to bring every flavor into the new lineup. These were very difficult choices to make, so we chose to make the decision the only fair way…by locking our staff in a conference room with a selection of sharp implements and having them duke it out, Thunderdome style. Two liquids enter, one liquid leaves. Once we finally got the stains out of the carpeting, I realized that instead of just discontinuing the liquids, we could release the recipes! So here is the first in an occasional series, and a chance to discuss how I developed some of our flavors.


Anyone that knows me in real life knows that I am a bit of a cereal fanatic. If I say I’m going to have a bowl of cereal, my wife often replies ‘…you mean a BOX of cereal?’. I will admit that there is quite a bit of truth there…so it was only natural that we had wanted to release a cereal flavor for the Charlie Noble line. Fruity cereal vapes had gotten a lot of attention in the months leading up to releasing the Admiral’s Reserve line, and in the spirit of full disclosure, I do not care for fruit-flavored cereal AT ALL. I’m a graham/chocolate/honey nut/peanut butter/rolled oat/marshmallow cereal kind of guy, so that’s what we were going to make for our cereal vape. I had been disappointed by the majority of peanut butter vapes on the market, so I said ‘hey, cereal is pretty tough to get right, so why don’t I just double down on the difficulty and make a peanut butter cereal flavor? Brilliant!’

TPA Peanut Butter


CAP Sugar Cookie


CAP Vanilla Custard V2


TPA Malted Milk


FW Bavarian Cream


FW Cotton Candy OR Ethyl Maltol


Saline Solution


Acetyl Pyrizine



TPA Peanut Butter – you want peanut butter? Use this. The trick is to find the right background flavors to balance it out. Use too much, or don’t have a strong enough background to stand up against it, and it will just overpower everything, or develop a distinct burnt taste. Here we are going to use a bakery and a few creams to stand on the other side of the see-saw, and keep everything playing nicely together. The DX variant did not exist when we made this liquid, but it can be used with quite nice results.

CAP Sugar Cookie V2– there are better choices to use for the bakery note in a cereal recipe now, and even some really nice cereal bases [I’m looking at you, CAP Cereal 27], but in 2014? Not so much. I needed a sweet, full bakery note that wouldn’t get totally lost behind peanut butter. This fit in quite nicely, and is a solid choice for any mix that needs some sugary roundness to fill in behind the accents.

CAP Vanilla Custard V2 – simple truth time, everyone…this is the standard for vanilla custards or creams. I know there are other custards and creams that work better for specific applications, but CAP VC V2 is a workhorse. You can use it to accent, you can use it to cover, you can use it to blend. I use it here to take the edge off of the peanut butter, turning it towards a creamy peanut butter flavor, and making sure that the burnt peanut flavor won’t rear its ugly head whilst I’m enjoying my vape. It also plays a part in the ‘milk in the bottom of the bowl’ portion of the liquid. We use DX, V2, & diketone-free formulas wherever possible in our production liquids, but if I’m mixing this up for myself…I may use some V1 instead. Maybe.

TPA Malted Milk – say what? Yeah, Malted Milk. See, I didn’t want fresh milk, I wanted that milk left over in the bowl after you just crushed most of the box. Malted Milk is a tricky flavor, and can get really weird, really quickly. I feel that you need to use it in conjunction with two other cream notes, and keep it under 3%. In this application, it’s playing off of the grain undertones in the peanut butter and the cookie, and the sweeter cream part is working with the custard to make that sweetened milk flavor that I was searching for, along with…

FW Bavarian Cream – strictly here to be a sweet dairy note. It’s the third part of the dairy trifecta, and is only here to fill out the missing portion of that milky note I needed. You can try subbing this out with different dairy flavors that you enjoy, just remember that it’s supposed to be in the background.

Cotton Candy/Ethyl Maltol – this is not here for sweetness! Please, can we all just take a minute and set down the EM and sucralose? If you need to add multiple percentages of a sweetener, then you need to revise that recipe. Ok, done preaching. EM is amazing when used for its real purpose – rounding off rough edges. It can make flavors layer together, or can make that one sharp accent drop down a notch or two. Half a percent is just about perfect for that purpose.

Saline Solution – yeah. Salt. Peanut butter is salty. Salt makes things taste more like…well, more like whatever they are. There’s a reason that salt is added into almost every recipe I can think of, both savory and sweet. Occasionally, when you’re working on a bakery recipe that is almost there, but is just missing that little bit of ‘pop’, saline may be that missing bit of sparkle. Sterile saline solution, get it at a drugstore, or make your own with some distilled water. Just a touch, though. We don’t want to actually taste salt, we want to use it to enhance and accent the flavors that are already there.

Acetyl Pyrizine – another accent molecule. Tread with caution, as a tiny bit too much will turn all of your hard work into corn chips. Use a drop or two in bakery or tobaccos that are missing that bready/grainy flavor. Seriously, though, a drop. It is here to bring out a touch more of the grain note I needed for a true to life cereal flavor.

Hopefully a few of you that have been letting us know how much you miss PB Cereal will now be able to satisfy that craving, and a few more of you will give mixing e-liquid a try. Drop some comments, discuss your thoughts, or just let us know what you think! Also, stay tuned, as we will continue to release recipes for discontinued liquids. As always, thank you all, and I can’t wait until next time.


  • Barry Jones says...

    Thanks for shearing this its nice to know that you care about your customers that really like this juice

    On November 23, 2018

  • Mark says...

    Thanks for this. This recipe gives meaning behind why things go together and how.

    On August 02, 2018

  • Shane says...

    Can’t say thankyou enough, like it was mentioned earlier in the thread, just to have a short peep into the mind of such a distinguished, accomplished and amazing mixer such as yourself is ……well words cant express how to finish that sentence. im not a genuine cereal fan….but this may just turn the tables…..from Queensland Downunder [for those that arent up with the slang Australia], i salute you….thanks a whole heap Matt….


    On April 14, 2018

  • Michael Nicholson says...

    When you say 1d/10ml would it been the same as the droper tips that’s on the flavor bottles

    On September 02, 2017

  • Frank says...

    Thank you, just missing base % and steeping time!
    thanks for sharing!

    On July 12, 2017

  • Linda Workman says...

    I’m looking for a way to make my own juice like chocolate, NO MINTS IT WILL KILL ME. I have really missed chocolate mousse and I and my boyfriend would love to try this at home…HELP

    On May 23, 2017

  • Eliot says...

    This is a brand that I back, and besides Pistachio RY4 is killer.

    Thanks for the recipe Matt!!

    On March 14, 2017

  • Underdog says...

    Thank you. Appreciate the fact I can enjoy this once again.

    On March 03, 2017

  • Michael Burns says...

    So very kind of you, thank you very much. I started DIY a few months ago. Thank you for all the notes. I was using Acetyl Pyrazine at 1-2% in a few recipes and it tasted like corn chips. The cotton candy at .50 was helpful to. We all need to do our part to save vaping. And save people in the business their jobs. Join places like or and call your local state representatives. If we stay quiet now it will be to late. Big tobacco and big Pharma are losing out. They line our governments pockets. We all must voice our concerns now before it’s to late. We have a uphill battle and need everyone to join.
    #firethegeneral #grimmarmy

    On February 18, 2017

  • Christopher Mcgrath says...

    I love PB Cereal. It’s actually the reason I started carrying Charlie Noble in my store. Unfortunately you discontinued it. I wish you would add it to ten bucks line or vape dojo.

    On February 14, 2017

  • Anthony Yacucci says...

    I am so grateful you folks decided to release this I have been enjoying this since it was released Thank you for the great work on this.

    On January 18, 2017

  • paul goodwin says...

    you guys rock. Thank you so much ,i will continue to buy your premium juices as this shows your commitment to the vaping community.thank you.

    On January 15, 2017

  • Elites says...

    Thanks so much for your recipe and intentionspecial which you have support vaping Community. Really very few great people have shown that to us. May God always bless you and your entire team. Amen. By any chance if you got some time please visit our home at where we have really appreciated your work (someone started a thread for your recipe) thank you again, Happy Holidays

    On December 29, 2016

  • Howard Hughes says...

    Thanks you for releasing the recipe for this discontinued flavor. Shows some real class in this world.
    I sure wish others would follow suit.


    On December 23, 2016

  • Damien says...

    Think i just figured it out: 1 Drop per 10ml total juice…..i’m such an idiot!
    But please feel free to correct me if what i am thinking is in fact incorrect….. Thanks.

    On December 05, 2016

  • Damien says...

    Hi. Stupid question (i’m kinda new at this so plz forgive me….) but 10ml of Saline Solution ( i don’t know what the 1d stands for) added to the mix per 60ml total? 100ml total 1lt total??? Seems a bit much for a 30ml mix, please help. Also i’m keen to learn why exactly I am struggling to understand how much total liquid mix this should make up, or did i just miss somewhere after reading through 3 times what the end ml mix will end up.
    Thanks for the recipe, hoping to try mix it up soon and have something other than saltwater as the end result! :)

    On December 05, 2016

  • herb says...

    I agree 100% about the V2 Custard , the stuff is outstanding & is so much more versatile than the V1 version. This recipe is amazing as is , thank you.

    On November 29, 2016

  • Korgeth says...

    Thanks man. I really appreciate you releasing this recipe. Even more so the flavor notes. Man to just get a glimpse into what you was thinking when mixing PB Cereal is priceless. A true friend to all mixers. Thank You.

    On November 28, 2016

  • Brandon Burnett says...

    Alright, so I made this exactly the same way except with v1 custard and it does smell exactly like Cap’n Crunch, but the taste reminds me more of a Butterfinger bar or whatever that peanut brittle concoction inside of it is. I’m gonna make up a 30ml batch and let it sit for a couple weeks, with the Cap Sugar Cookie and Custard it can only get better with a little steeping :)

    On November 26, 2016

  • Brandon says...

    Awesome….. just need some TFA Peanut Butter and I’m all set. Thanks for sharing!

    On November 22, 2016

  • Jed says...

    I don’t think I’ll be mixing this up anytime soon as it’s not a flavor profile I’m interested in but I had to drop a comment telling you how much I appreciate the recipe and write up. I’ve only bought Charlie’s Custard a few times as the only of your liquids I’ve purchased (absolutely loved it!). I’ve been making my own liquid for a year and a half and have not bought any mixed liquid since but I will say that I’m much more likely to purchase your products in the future and I’ll be sure to praise you to others. Thank you!!

    On November 21, 2016

  • David says...

    I have OoO pb would that work ok? Also what percent cereal27 and steep time? Im thinking 2-3 weeks?

    On November 18, 2016

  • Luis Portocarrero says...

    Hi there , im from Argentine and i have the pleasure of taste some of your liquids but not PB cereal (i like so much pistachio RY4 ,but I can only purchased when someone travel overseas to avoid shipping expenses to my country) so thanks¡¡¡ now i can taste some of your wonderfull creations and make myself PB cereal. one question i have cereal 27 from capella and no sugar cookie what ratio you recomend for cereal 27 instead of SC. Thanx

    On November 11, 2016

  • Michael DAnnunzio says...

    Just started watching your great mixing tips and recipes. You get to the point and are very knowledgeable in this field. I dig just mixing for friends and myself but would love to get product in my cuz’s shop. Thanks for all you do and helping out us little guys who enjoy the great world of vaping

    On November 05, 2016

  • John Smith says...

    Thanks for giving us this recipe, it shows your true commitment to the vaping community. From a grateful UK vaper

    On October 31, 2016

  • Jason says...

    Wow, you guys never cease to amaze me! PB Cereal was a pretty good flavor, and it amazes me that you released the recipe. I never thought I would say this, but I hope you discontinue Tripoli so I can get that recipe! haha!

    Thanks again folks. You will still continue to get business from me and my friends.

    On October 30, 2016

  • Robin young says...

    Thank you for being so transparent. I am mixing this up ASAP. I am a die hard DIYer but i bath in StroopWafel. Its one of the best flavors that ive tried thus far. Recipe Please ???

    On October 28, 2016

  • Michelle Hughes says...

    Thanks so much for sharing your incredible recipe. Wishing you and your company nothing but success!

    On October 28, 2016

  • Granger says...

    Thank you for this y’all make some of the best e liquid out there and by far the best tobacco flavors I’ve ever tried.

    On October 28, 2016

  • Momma K says...

    Thank you :)

    On October 28, 2016

  • bruce says...

    Your words just break my heart.My heart has been hurting since all this fda crap went down but to see a person,business like yourself feeling the pain of these corrupt/illegal regs,i am literally in tears as I type to the point,i don’t want to even write down the recipe you so kindly gave to us.
    Small business is what maintains the social fabric of a society.Big business breeds corruption.
    I will vent my anger at the voting polls,especially local elections.
    Wether your a vapor,or not,a message needs to be sent to our officials.
    I am saddened by the direction my country has gone,and hopefully the layers of political protection that was put into place to prevent,stop such corruption,abuse of power saves the industry from disappearing.
    Hopefully the predicate date gets moved to august 8th,2016,and all products after that only have to pass the SE pathway,and not the pmta.
    Thank you,and good luck,and please try to stay in the industry if possible,Bruce.

    On October 27, 2016

  • Yasser C says...

    Thanks so much for releasing this ! I just mixed it and it smells so good shake & vape
    I’m a CN customer (bought some of ten bucks line juice) and I have even more respect for that company and will definitely buy more of your products

    On October 23, 2016

  • Paul says...

    Hats off to you guys , a fantastic thing for you to do for your customers and inadvertently the DIY Mixers . I mix my own, have done for a long time , I very rarely pick up a ready made , two or three a year that pricked my curiosity , I have not bought or tried any of your juices yet ,however, I am going to benefit out of your generosity, not just the recipe but the flavor notes as well, which to me, will be more important than the recipe its self, I will say that when I do pick up a ready made it will definitely be one of yours and I am quite sure that there will be many like me that will do the same. It puts a smile on my face that there is a company that think about the customers and the community and not just bottom line and protecting intellectual property , many hours of work and money have gone into making those recipes and it would be so easy not to do what you are doing , so thanks ,no, huge thanks for thinking about the community , for thinking out of the box , for being different , for leading the line , as hopefully others will follow but everyone will remember who did it first. I have a huge amount of respect for your company , I wish you all the success in the future . long live Charlie Noble .

    On October 22, 2016

  • Rob says...

    Wow, This must be the first company to release a recipe! Man you are so awesome and this is massive to the DIY Community.
    Most companies just think about money and that no one will buy their juice if they release the recipe.
    Been mixing a while now and will be making this and perhaps a few variations.
    I’ve also never purchased juice from Charlie Noble but now I’ve heard of this through the DIY Community they now have me as a Customer.
    I will be buying some juice from here now.
    Thank You again for releasing your recipe from a Passionate DIY’er

    On October 22, 2016

  • Rob says...

    Wow, This must be the first company to release a recipe! Man you are so awesome and this is massive to the DIY Community.
    Most companies just think about money and that no one will buy their juice if they release the recipe.
    Been mixing a while now and will be making this and perhaps a few variations.
    I’ve also never purchased juice from Charlie Noble but now I’ve heard of this through the DIY Community they now have me as a Customer.
    I will be buying some juice from here now.
    Thank You again for releasing your recipe from a Passionate DIY’er

    On October 22, 2016

  • Karl Stellmacher says...

    Thankyou so much for your hard work that went into creating this recipe and now sharing it with the DIY COMMUNITY,and also knoe I will be purchasing your RY4 ejuice that I have heard so much about
    and look forward to try some other Charlie Noble’s liquids.
    Thankyou again
    Karl Stellmacher

    On October 22, 2016

  • Chris Dumais says...

    I can’t tell you how much a gesture like this means to our community. You guys are top notch and next visit to my shop I will pick up a bottle from your line. Thanks again.

    On October 21, 2016

  • Scott rettig says...

    Just wanted to thank you for your generosity of posting the recipe. I’m sure all of us in the diyordie community greatly appreciate the kind gesture of also posting the notes too. Thanks again.

    On October 21, 2016

  • SteamRoom Vaping says...

    Mucho respect to you guys for doing this! The community is very thankful, I wish more companies would follow your example. Also, Mind dropping Commodore Pearry? Lol

    On October 21, 2016

  • Dustin says...

    How long should it steep?

    On October 21, 2016

  • Geoff says...

    Absolutely incredible to see a professional mixer release a proven recipe. Mixing e-liquid, regulations aside, is an emerging art form which needs more community involvement. I hope this inspired others to pick up some flavors, and give mixing a shot.

    There have been other pros release disc. recipes, but not nearly enough. So much can be learned from someone who has the time resources of a professional mixer, as opposed to a DIYer who posts on message boards occasionally. The breadth of pro knowledge can not be ignored. Thanks for your contribution to our art, both privately and publicly.

    On October 21, 2016

  • Nugdedaol says...

    Much love and respect for releasing this recipe and sharing it with the community. I will continue to support Charlie Noble with their number from their lines in my rotation.

    On October 21, 2016

  • Im a punk says...

    Thanks from Australia for the recipe and the tips mate… you’re a good man

    On October 21, 2016

  • Sokratis says...

    As someone has already said a simple thank you just doesn’t seem enough. Very nice move i will certainly try this recipe!!!

    On October 21, 2016

  • Peewee says...

    Now that’s what I’m talking about. The notes,the recipe. A company and a man that realizes his art would have been lost forever gives it eternal life! You sir are a gentleman and a scholar

    On October 21, 2016

  • Francois says...

    Thank you so much for your recipe, I didn’t know very good ejuice were made with flavor like this.
    But for me my Favorite Charlie Noble ejuice is Canary coulis, and he is also discontinued so maybe we can also have the receipe ?

    On October 21, 2016

  • Dan says...

    a mere thank you is not nearly enough. i have not bought ejuice in over a year but am going directly over to buy one of your eliquids. that is my thank you! (especially for the notes :)

    On October 20, 2016

  • Mark says...

    Thanks for the recipe and notes. I’ve been wanting a recipe that uses peanut butter well.

    On October 20, 2016

  • Alex D. says...

    Thank you for sharing the recipe and more importantly the flavor notes. Lot’s of great insights about how these flavors play together and why sweetener is not just for that ‘sugar lips’ feeling. Looking forward to mixing this up!

    On October 20, 2016

  • Martin Ryalen says...

    I really appreciate you releasing this recipe and the thought behind the blend. Very classy Mr. Noble….

    On October 20, 2016

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